![]() It looks like Lush owes its website visitors a double apology. While this may appear fine at first, a closer look reveals a flip-flopped "t" and "c." 7) Lush What could possibly be worse than making a spelling or grammar mistake on behalf of your brand? Making a billboard-sized mistake on behalf of your brand. It's a good thing the Grammar Police stepped in to right their wrong before the situation escalated. If Thomas Edison was capable of inventing the phonograph, the motion picture camera, and a little thing called the light bulb, we're certain that H&M should be able to handle the spelling of the word "genius." 5) Verizon SupportĪlthough we commend the Verizon Support team for providing their customers with real-time customer assistance, their good deed was overshadowed by a sneaky spelling error. Moral of the story? All it takes is one letter to throw off your entire message. In an effort to promote its Angus burger, this McDonald's in Hartford, Connecticut, accidentally promoted its anus burger. There's a lot to be said about this typo featured on the Romney iPhone app, but we think this Twitter user said it best: 3) McDonald's When Old Navy released its " Superfan Nation" collegiate t-shirts back in 2011, it quickly became evident that it could have used a second pair of eyes before moving to production. 11 Spelling and Grammar Fails by Brands 1) Old NavyĪpparently someone missed the memo about apostrophes. Still don't understand why people are making such a big fuss over the difference between their and there? We've called up some embarrassing mistakes by companies such as McDonald's and Nike to help illustrate the true cost of spelling and grammar fails. In fact, after studying the LinkedIn profiles of 100 native English-speakers in the consumer packaged goods industry, Grammarly found that t hose who failed to progress to a director-level position within the first 10 years of their careers made two-and-a-half times as many grammar mistakes as their director-level colleagues. While internet slang - lol, ttyl, wtf - is changing the way we communicate both online and off, there's still a case to be made for the importance of good spelling and grammar. Even if you're not keeping score, it's likely that your spelling and grammar mistakes aren't going unnoticed.
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